Customers in the digital space are all connected into a customer network model and tend to have similar behaviours which have been classified into 5 behaviours.
ACCESS: Your customers seek access to digital content & interactions. Your goal is to create offerings that enhance this access by being faster, easier to find everywhereand always on.
ENGAGEMENT: Your customers are looking to engage with digital content that is relevant, interactive & appeals to their needs. The need to engage with content is a key driver to customer behaviour. Your business should be a source of valued content to your customers.
CUSTOMISATION : As a business owner, you are also a costumer to a product or service. And your choice was likely influenced by customisation of experience received before opting for the service or products. Digital network have framed the mind to always expect more options of personal choices. Begin to make your offering aadaptable to your customers.
CONNECTION : Your customers are seeking to connect with one another to share opinions, experiences & ideas. Play the role connector by becoming a key part of your customers conversation.
COLLABORATION: We are all special individuals and are naturally drawn to one another. You can invite your customers to help build the business you are trying to achieve. Keeping your customers involved also makes them feel special and this can make you win their trust and loyalty.
These 5 behaviours when taken into consideration will help every business owner win the hearts of their existing and potential customers without any stress.
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