Every business owner wishes to have massive engagements on their posts on social media, but this wish is hard to come through. Most business owners don’t have the right strategies in place to help them get the results they wish to achieve and this affects the growth of their businesses.
Below are three (3) ways to help businesses/brands boost their engagement on social media.
USE INSTAGRAM STORIES EVERYDAY
Instagram’s story feature is one of the powerful tools the app introduced to help increase engagement for brands and businesses. This feature gives you the opportunity to post pictures, videos and also use text in creating awareness about your brand or a project. It also has other options that also gives you the chance to interact with your audience by asking questions through polls etc. Make good use of your story and post enough content everyday. Once you are consistent about it, it can also rank up your account.
POST MORE VIDEO CONTENT
Research have shown that posting videos have higher engagement than photos.This is because video content typically performs best with most algorithms, based on the fact it captures a viewer’s attention for longer. Which explains why videos on Instagram generate more engagement than any other content type — Tweets with video see 10x more engagement.
Social media platforms also give an extra boost to new features to encourage adoption — many of which are video related. Video is an integral part of every main social media platform.
Showcasing the faces of your brand through video content can humanize your business and help create a deeper, more emotional connection between you and your community. Plus, it’s a great way to unpack your product offering in a personable way, which can be much more relatable (and persuasive) than a series of static images.
INTERACT WITH YOUR COMMUNITY
There is no way your brand will be known if you do not interact with your audience. It is important that events provide an environment that encourages learning and development. Using audience interaction tools increases the active engagement of the audience in the event and the content being shared, which will ultimately result in increased learning.
Comment on people’s post, like and also share when necessary.
These when put into practise with consistency will yield positive results for your brand/business.
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